You may wonder how to get your projects the best home improvement leads. Don’t worry; we got you covered! In this article, we will discuss five lead-generation tips for home improvement companies:
- Blog consistently and use SEO-optimized content
A blog is a great way to showcase your knowledge in home improvement. Your content can be tailored to your industry. If you work primarily on remodeling, you might want to write articles about when it’s the best time to do so or how to get help from a contractor to make you remodel affordably.
Most importantly, high-quality content can improve your search engine optimization scores. SEO is the process by which search engines find the best content to match what you have typed in a search box. Your website will rank higher if you have more content and use SEO-friendly formatting and keyword optimization. This will help you bring more customers to your home improvement business.
- Find Your Niche
Whether you are a handyman or general contractor, an interior designer, or another home improvement specialist, you must identify your niche before marketing yourself. Your niche is crucial to your brand’s success. People will trust you if they know you are an expert in that area.
- Distribute flyers or business cards to target neighborhoods
Although this advice does not require you to use any digital marketing strategies, you will need to be just as careful to ensure your flyer and business card are accurate, timely, and proofread. Determine which neighborhoods will hire a contractor in the coming months. Next, make a mailing list that you can use to mail flyers, business cards, and other promotional materials directly. You can also visit each homeowner door-to-door and talk about your services.
- Post online and paid ads to generate local leads for home improvement
You can target your audience online using Google Ads and Facebook Ads. It will allow you to generate leads from people who have searched online for home improvement topics or have joined social media groups discussing home improvement topics. Writing well-written ads is a key part of your content marketing strategy. They can help direct potential customers to your blog.
You can also do a PPC or pay per-call. Pay-per-call (also known as a cost-per call) is an advertising method that allows companies to advertise on television and pay for each call generated by each commercial. It works on a performance model with an agreed-upon cost of your contractor leads in pay-per-call.
- Use Social Media to Connect with Locals
You might consider joining local social media networks for home-improvement professionals. You can connect with other professionals to get referrals, post contact information, and direct potential clients toward your blog.
A professional website with a well-crafted content strategy may make you stand out from your local competitors. Potential clients will be more inclined to choose you over a local contractor if your knowledge about home improvement is readily available for them to view and your site is frequently updated with useful information.