Visitors to your site will be greeted with a well-presented front-of-house, which should feature a professional-looking entry mat replete with your logo. This will allow visitors to feel welcome even before they reach the reception desk or talk to any staff members. There are many different ways in which a strategically positioned, high-quality, and branded mat may be beneficial to your company; here are our top five:
Initial Thoughts And Reactions
When entering your company, the first thing that guests and customers will see is the entry mat you’ve provided for them. It helps to put clients at ease and sends a message that your company is likewise fashionable, clean, and professional if you have a mat that is professional-looking, neat, and well maintained.
A custom-made logo mat will look to be more eye-catching and welcoming than a normal plain mat, and it will also assist to make the initial impression that the consumer receives that much more favorable. Because ColorStar Impressions Logo Mats are often produced to order, you have the opportunity to pick the ideal size for your entry, so increasing the expert air of your establishment.
Reinforcement Of The Brand
Your clients and visitors will be more aware of your business if you use logo floor mats, which may assist unify your branding. Your company’s brand is its impersonal representation in the marketplace, and if it is well promoted, it may become an integral component of your company’s overall marketing strategy.
You may differentiate yourself from your neighbors by using an outdoor mat that is branded with your company’s logo. This can be a terrific addition to the signs you already have.
Floors That Is Spotless And Dry
A decent quality logo branded mat should still be able to serve as an entry mat; that is, it should be able to dry and clean visitors’ shoes as they walk over it. This is the minimum requirement for an entrance mat. This helps to keep your floors cleaner and drier, which, once again, enhances the atmosphere and first impressions. Additionally, this helps to reduce the chance of potentially disastrous and costly slips and falls.
A decent rule of thumb to follow here is to obtain a mat that is as broad as or wider than your entrance, with at least 80cm of depth. Because of this, the great majority of people will be able to take a natural step with both feet on the mat at the same time without disrupting their stride.
The Investment Was Worth It
Even in the most demanding and high-traffic commercial situations, a professional-grade logo branded mat will survive for many years (usually five or more), depending on the specifics. Be sure to keep an eye out for the following characteristics of a mat that is of high quality and long-lasting: nitrile rubber backing, a multi-year guarantee, and easy cleaning instructions.
If you are going to install an entrance mat anyway (which you certainly should), then it is worth investing a little more in customized entry mats to extend your branding to the entranceway. This will help to create a more positive first impression of your business.
You may add a little bit of professional flare to your appearances at trade events, demonstrations, or even in-store promotions by bringing your branded mat with you when you go out on the road. The majority of mat providers will also offer logo mats that are thinner and more cost-effective; these mats are ideal for this use; by using them, you can truly make your booth or presentation stand out from the crowd.